Kaarnaama began as a school project in a marketing classroom. What seemed like an overnight assignment on a Sunday evening ultimately became a dream come true.

As a person who loves wearing casual clothes EVERYWHERE, designing apparel that is fun, witty and comfortable was my goal. I wanted t-shirts &  Hoodies that were fun but did not ruin the look in any way. Something that highlighted the quirky aesthetic instead of giving a new personality. Kaarnaama is all about clothes that make you feel more YOU and less ‘commercial branded’.